Payments
Peet's Coffee revamps loyalty app
October 20, 2021
Peet's Coffee has revamped the Peetnik Rewards loyalty program. Inspired by customer feedback, it allows them to earn rewards faster with one point earned for every dollar spent with the app, according to a company press release. The app also provides a faster way for guests to place orders and reorder.
New members who download the app automatically receive a welcome bonus of 125 points after their first purchase, which they may redeem for rewards ranging from a free beverage to a warm breakfast sandwich, baked good or $3 off. Points may be accumulated in-store by scanning the QR code at the time of purchase, as well as via order-ahead purchases for pickup or delivery.
"Rather than a one-size-fits-all approach, we are giving our customers choice and control over when and how they use their points," Lisa Regelman, director of Loyalty and Growth Marketing for Peet's Coffee, said in the release. "Our new loyalty program offers members the same handcrafted experience they expect and love from Peet's with an even wider variety of rewards."
To celebrate the launch, Peet's is offering customers the chance to enter the Peetnik Rewards Launch Celebration Sweepstakes through Nov. 2, where they win something with each purchase.
Peet's was founded in Berkeley, California, in 1966.
