Franchising
PDQ launches first international deal
October 1, 2021
PDQ restaurants, which offers chef-driven recipes and ingredients typically found in a fine casual restaurant with the value, speed and convenience of the fast casual segment, has signed a franchise agreement, and is launching its first international deal with Eastern Investment Company based in Dubai, Unites Arab Emirates with plans to open PDQ locations among 40 countries in the Middle East and North Africa, the Commonwealth of Independent States, and Baltic/EU regions, according to a company press release.
EIC group will launch PDQ starting this month with the first location under PQ, one of the PDQ trademarks, in Kazakhstan.
"This is an exciting time for our brand as we have signed our first international Master Franchise with some incredible partners," Nick Reader, PDQ CEO and co-founder, said in the release. "Our team of People Dedicated to Quality is looking forward to introducing our brand to the region as we have seen the enormous growth in the fast casual space in that area."
The partnership with EIC group will see more than 15 PDQ units opened overseas in the next five years. The first location was scheduled to open on Sept. 30 inside the Mega Center mall in Almaty, Kazakhstan.
"We are very excited to announce the opening of the first PDQ location in Almaty, Kazakhstan as a first of many more cooperation with our amazing business partners at the PDQ team," Emam Anwar, EIC CEO, said in the release.
EIC's Management has opened and operated more than 1,500 American franchise restaurants in a region that spans across 15 counties.
"We are proud of the unparalleled support we have been receiving from our partners at the PDQ team, making us want to accelerate both a local and regional execution plan," Ahmed Al Alfi, EIC president, said in the release.
PDQ was founded in 2011.
