Franchising

Parlor Doughnuts opens 100th location

Photo: Parlor

January 2, 2026

Parlor Doughnuts reached a company milestone this week with the opening of its 100th location, marking the brand's transition from a regional Indiana shop to a national fast casual presence.

The newest shop in Huntington Beach serves as the anchor for the brand's "The Tour Rolls On" campaign, a theme celebrating the company's rapid expansion through locally owned franchise partnerships. Since its founding in 2019, the concept has grown to a coast-to-coast footprint across 100 communities.

"To reach 100 shops while staying true to what made Parlor special from the beginning is something we work hard to maintain," Darrick Hayden, founder and CEO, said in a company press release. "No matter where a shop opens, our goal is for every guest to feel like they've walked into their favorite local doughnut shop."

To mark the opening, the Huntington Beach location awarded limited-edition commemorative shirts to its first 100 customers.

Hayden and restaurateur Joshua Tudela founded the company in Evansville, Indiana. The brand is best known for its "Famous Layered Doughnuts," which feature a proprietary dough process, and its craft coffee program. The name "Parlor" was chosen to evoke the spirit of traditional parlors where communities gathered.

The brand's mission also draws inspiration from the "Doughnut Lassies," the women who provided coffee and doughnuts to soldiers during World War I to provide a sense of home on the front lines.

FAQ: Parlor Doughnuts milestone

How many Parlor Doughnuts locations are there? As of late 2025, Parlor Doughnuts has officially opened 100 locations across the United States. The brand has expanded from its original roots in Evansville, Indiana to a national presence.

What makes Parlor Doughnuts different from traditional doughnuts? Parlor is famous for its "Famous Layered Doughnuts," which differ from traditional yeast or cake doughnuts. These doughnuts are crafted with layers of dough and butter, resulting in a crisp exterior and a light, flakey interior similar to a croissant.

Where was the 100th Parlor Doughnuts location opened? The milestone 100th shop opened in Huntington Beach, California. The opening was celebrated with the "The Tour Rolls On" campaign, highlighting the brand's momentum in the West Coast market.

Who founded Parlor Doughnuts? The company was founded in 2019 by Darrick Hayden and Joshua Tudela. Hayden currently serves as the CEO and has overseen the brand's growth into a 100-unit franchise system.

Does Parlor Doughnuts offer more than just doughnuts? Yes, in addition to its signature layered doughnuts, the brand features a robust craft coffee program, breakfast items and various catering options, including doughnut "mini" trays.