Marketing
Paris Hilton starring in Joe & The Juice digital campaign
May 10, 2024
Joe & The Juice has tapped Paris Hilton and her bestie, Alix Earle, to star in the digital campaign, "Get Chic For Breakfast," advertising the chain's Eggcado Breakfast Sandwich. It combines cage-free, hard-boiled egg mousse, low-fat mayo, avocado, tomato, spinach and the chain's spicy sauce. The breakfast menu also includes the Slab Breakfast Sandwich and the Eggcado Breakfast Bowl.
"We're incredibly excited to kick off this campaign as we enter the final phase of our breakfast launch rollout. Paris and Alix are already integral members of the Joe family, making this partnership a seamless fit to unite these two icons over breakfast," Kasper Garnell, global VP of Brand & Communications, said in a company press release. "They really brought our pink vision to life! With this campaign, we aim to reignite togetherness at breakfast, which is statistically the loneliest meal of the day."
Joe & the Juice has over 338 locations globally in Europe, Asia, North America and Australia.
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