Technology

Paris Baguette taps Lunchbox to upgrade catering platform

Photo: PB

September 26, 2024

Paris Baguette is partnering with restaurant technology provider Lunchbox to launch a catering suite of online ordering and backend order management solutions in its nearly 200 U.S.-based locations. The technology suite includes catering, marketing CRM, call center and delivery solutions to elevate Paris Baguette's guest experience and operational efficiency.

"Partnering with Lunchbox is a game-changer for Paris Baguette," Darren Tipton, CEO of Paris Baguette North America, said in a company press release. "As we continue to grow and innovate, it's crucial that we provide our guests with a seamless experience across all touchpoints. Lunchbox's technology will enable us to enhance our catering capabilities, offering our guests the same high-quality experience they expect from our in-cafe and online services."

The integration will bring a fully branded, user-friendly online catering interface to all Paris Baguette locations, supporting the brand's mission to make the catering experience as delightful and effortless as possible. Franchisees will benefit from a streamlined operational flow, from order placement to fulfillment, all within a single, integrated system, Tipton said.

The partnership will allow Paris Baguette to tap into Lunchbox's core products, including:

• Catering: Order management solutions, reporting and online ordering interface that generates $500-plus check averages and an average of +28% yearly sales growth.
• Marketing CRM: Automated email, guest segmentation, 50-plus customer data points, and guest profiles will enable the brand to execute campaigns that drive revenue growth.
• Call center/ delivery dispatch: Fully integrated call center and dispatching solution that aggregates all major driver services, as well as delivery solution, DeliverThat, with a network of over 25,000 drivers.

"We're excited to partner with Paris Baguette and bring our suite of catering solutions to such a beloved brand," Stefan Hertzberg, chief revenue officer of Lunchbox, said in the release. "Our goal is to empower Paris Baguette to deliver a unified, powerful catering experience that aligns with their brand values and growth objectives. We look forward to supporting their continued success as they expand their catering services across the country."

Paris Baguette has over 4,000 locations worldwide.