Franchising

Paris Baguette set to debut in Canada

Provided

September 17, 2021

Paris Baguette, a fast casual bakery-cafe serving French croissant and patisserie, will open its first Canada location, with plans to land in Toronto in June 2022, according to a company press release.

Paris Baguette has nearly 4,000 locations around the world, including cafes in Paris, New York, San Francisco, London, Singapore, Seoul and more. The company plans to open about 100 franchise locations in Canada by 2030, including additional cafes in Toronto, as well as locations in Vancouver, Edmonton, Calgary and Quebec.

"It's taken far too long for this beloved brand to enter Canada," Jack Moran, CEO of Paris Baguette Canada, said in the release. "With a flagship location in Toronto as a starting position, we believe Canadians will quickly realize why the rest of the world is so passionate about Paris Baguette."

In 2020, Paris Baguette franchise locations in the United States brought in sales growth of $2,235,198 average unit volume across the system, according to the franchise disclosure document.

"Doing pastry and cakes the right way is a difficult enterprise," Moran said. "That's why it's almost impossible to find a place that offers high-end layer cakes. The mom-and-pop baker who used to be on every corner in Canada is gone. Supermarket cakes simply don't compare to a cake that's made fresh, on-site, every day, using perfected recipes that value tradition."

Light, airy and elegant, Paris Baguette promotes their cakes for parties and special events.

"There's simply no other competitor in Canada offering what Paris Baguette does. We stand alone in this category," said Moran. "We're specialists in pastry, whether you want warm croissants and coffee on your way to work, or sandwiches served on housemade bread served in a casually sophisticated ambiance for lunch. Add to that our show-stopping layer cakes and it all adds up to an experience that customers won't find anywhere else."

Paris Baguette's operational model was engineered to reduce labor and allow franchisees and employees a favorable work-life balance. The chain began in 2005 and is based in Moonachie, New Jersey.