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Paris Baguette, Lavazza offering 'authentic Italian coffee experience'

Provided

January 27, 2023

Paris Baguette is partnering with Lavazza to create an authentic Italian coffee experience at its 100-plus locations nationwide

"Paris Baguette is proud to partner with Lavazza, which shares a commitment to using quality ingredients, sustainable practices and a passion for spreading joy," Pete Bell, chief marketing officer at Paris Baguette, said in a company press release. "We're looking forward to working with Lavazza to deliver exceptional service to our customers while taking care of our neighbors, our planet and our future."

The Paris Baguette and Lavazza partnership highlights the organizations' shared passions for supporting and making a positive impact on local communities. Through Lavazza's sustainability initiatives and Paris Baguette's commitment to giving back, both companies hope to make a difference in the communities they serve.

Paris Baguette will be serving a selection of Rainforest Alliance-certified coffees, including Lavazza's specialty "La Reserva de ¡Tierra! Selection," a blend of high-grade natural and washed Arabica from Central and South America. It features notes of jasmine flowers, almonds and milk chocolate, a medium body and a delicate taste. La Reserva de ¡Tierra! Selection has coffee sourced from communities supported by the Lavazza Foundation, with social responsibility projects aimed at developing living conditions and economic growth while respecting the environment.

Cafes will also serve Lavazza ready-to-drink cans of cold brew, which are organic and Rainforest Alliance certified.

"We are excited to expand our footprint in the United States through this new partnership with Paris Baguette and introduce our line of products to their loyal customer base," Camille Vareille, VP and head of marketing, Americas, at Lavazza Group, said in the release. "As a value-driven brand, we believe Paris Baguette perfectly complements our mission to create quality products while also providing real, lasting impacts within our communities."

Paris Baguette plans to have 1,000 cafes in the U.S. by 2030.