Marketing

Panera, Tik Toker reveal ugly holiday cups

Provided

December 8, 2021

Move over, ugly holiday sweaters, and make room for ugly cups.

Panera Bread has unveiled its 2021 Holiday Cup Collection but with a twist. In partnership with viral TikTok star Emily Zugay — known for her videos where she creates satirical redesigns of popular brands — Panera has released four ugly holiday cups.

"We're so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation, Emily Zugay," Eduardo Luz, Panera's chief brand and concept officer, said in a company press release. "Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it's important not to lose sight of the things that come from within — joy, family, memories, traditions and of course, the Panera Coffee that will power you through the holidays."

Along with the holiday cup collection, the chain is offering its unlimited coffee club membership for gifting in two- and three-month packages for $15 and $20, respectively.

Panera has 2,120 cafes in 48 states and in Ontario, Canada.

Check out one of Zugay's videos below.