Marketing
Panera swimming into summer
June 21, 2023
Panera Bread has launched a line of swimwear inspired by the mixing and matching style trend to celebrate its "You Pick 2" menu item.
The Swim Soups swimwear features swim trunks, bikinis, one-piece suits and tank tops featuring five Panera menu items, including seasonal Strawberry Poppyseed Salad, Broccoli Cheddar Soup, the Chipotle Chicken Avocado Melt Sandwich, Classic Grilled Cheese and Creamy Tomato Soup.
"Our guests have always loved the optionality we offer with Panera's iconic You Pick 2 meal, allowing them to find the perfect combination of what's most delicious to them," Drayton Martin, SVP of brand building, said in a company press release. "This concept lent itself perfectly to our next generation of Swim Soups as Panera has always embraced mixing and matching to reflect your flavor favorites. Whether you prefer a Classic Grilled Cheese and Creamy Tomato Soup or lean into summer vibes with our Strawberry Poppyseed Salad, we can't wait for guests to get their hands on these latest looks from Panera."
The line is available at ThePaneraShop.com.
Panera Bread has 2,135 locations in 48 states and in Ontario, Canada.
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