Marketing

Panera launches subscription for unlimited self-service drinks

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April 19, 2022

Panera has launched the Unlimited Sip Club, a nationwide unlimited beverage subscription for all self-serve beverages, according to a company press release.

For $10.99 per month, the chain has expanded its unlimited coffee subscription to include its 26 self-serve beverages, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi-Cola fountain beverages as well as its latest beverages, Charged Lemonades, which have caffeine from Guarana and green coffee extract.

Guests who sign up for the Unlimited Sip Club through May 6 will receive a free subscription through July 4.

"Our guests have loved the subscription model and the convenience and value it brings to their daily lives," Panera CEO Niren Chaudhary said in the release. "From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day."

Unlimited Sip Club is available to members of MyPanera, the chain's free loyalty program. Members may register for the subscription via the Panera website, mobile app or kiosks.

Panera has 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co names