Marketing

Panera launches 'carb couture-inspired' merch

Provided

April 27, 2023

In celebration of MyPanera Week, Panera Bread is launching its first-ever online merchandise storefront, The Panera Shop, where fans may score a variety of carb-couture merchandise inspired by favorite menu items.

Offering "Mac Drip" sweatshirts and sweatpants, "Just Baked" baby onesies and more, The Panera Shop will go live Monday, exclusively for its 52 million MyPanera members through May 7and 100% of the net profit from sales during MyPanera Week will be donated to the Panera Bread Foundation.

"MyPanera Week is back and we couldn't be more excited to bring our guests more perks inspired by their Panera Faves — from BOGO deals on our signature menu items to early access to our newly launched merch," Eduardo Luz, chief brand and concept officer, said in a company press release. "MyPanera has always been focused on delivering personalized experiences and disruptive value to our guests, and we look forward to rewarding and celebrating our loyal members all MyPanera week long."

MyPanera weeks features a discount or freebie each day for MyPanera rewards members.