Marketing

Panera is in its 'Sipping Era'

Photo: Panera

May 29, 2024

Panera Bread is celebrating its "More is More" Era by giving MyPanera members free access to its Unlimited Sip Club, a daily subscription program, which costs $14.99 per month. The membership, which pays for itself in just four cups a month, comes with three months free when customers sign up for a monthly membership before June 30, according to a company press release.

Panera is also offering a sweepstakes on Instagram, where 50 winners will receive a Panera Bread sweatshirt and a $20 Panera Bread gift card. To enter, they must comment on the designated sweepstakes post and share what "era" they are currently in. Whether it's embracing their "Chicken Bacon Rancher" era, "comfy clothes and coffee runs" era, "Mediterranean Greens with Grains" era or "summer picnics and iced tea" era, MyPanera members who enter before June 5 will have a chance to win.

Panera launched its "New Era" menu earlier this year featuring salads and sandwiches as well as more options under $1.