Marketing
Panera designs 'bread head' hat fascinator for Derby fans
April 29, 2024
With Kentucky Derby festivities launching this week,Panera Bread has flipped its bread bowl and the outrageous costs of horse-racing hats and fascinators on its head — quite literally — with the launch of a limited-edition Bread Head hat.
Inspired by the Panera bread bowl, the fascinator-style hat created by celebrity designer, A-Morir Studio, features a 3D-printed bread bowl replica surrounded by colorful ostrich feathers.
Customers may buy them for $21 (a nod to the chain's 21 new and enhanced dishes) at ThePaneraShop.com. Hat purchases come with a $100 Panera gift card.
Panera has 2,160 locations in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread brands.
Subscribe
Get the latest news and resources from Fast Casual.
