Technology

Panera customers using Google to place digital orders

Provided

August 25, 2020

Panera has integrated with Google Search, Google Maps and Google Assistant to make it easier for customers to place digital orders. Available at participating bakery-cafes across the country, guests may order through Google for contactless curbside pick-up or delivery with the touch of a button. For a limited time, guests who order Panera through Google will receive 20% off their first delivery or curbside pick-up order of $20 or more, according to a company press release.

"Our guests are looking to us to provide easy, contactless ways to order their next meal from Panera," George Hanson, Panera chief digital officer, said in a company press release. "As a tech-forward brand, we are committed to growing our digital presence and off-premise channels. By teaming up with Google and integrating with their Search, Maps and Assistant platforms, there are now even more seamless, simple ways to order your Panera favorites for curbside pickup and delivery."

To order using Google Search and Maps, customers search for "Panera near me" on Google, and those using Google Assistant should say "Hey Google, find Panera near me" to look up the closest Panera Bread and place an order.

"As consumer behavior continues to shift towards digital ordering, our team is focused on building ways to make online ordering quick and accessible for restaurants. Panera is an industry-leading restaurant brand and we're excited that we're unlocking a new way for people to order their favorite Panera meals directly on Google," Anantica Singh, Google senior product manager, said in the release.

Panera has 2,128 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names.