Marketing
Panera coming in (croissant) clutch
April 30, 2025
Panera Bread is offering a limited-edition "Croissant Clutch," a purse inspired by its Croissant Toast Sandwiches.
The company, which opened its first cafe in 1987, said the brown, pleated clutch is insulated to fit one of the sandwiches and features a detachable gold chain and the Panera "P" emblem.
"Just as our new Croissant Toast Sandwiches bring an exciting twist to mealtime, the Croissant Clutch celebrates the innovative flavors of our spring menu in signature Panera style," Mark Shambura, chief marketing officer at Panera Bread, said in a company press release.
The clutch, priced at $39.50, is available online while supplies last and comes with a $15 Panera gift card.
Panera Bread has 2,223 locations in 48 states and Canada.
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