News

Panera Bread to giveaway coffee, new menu item samples

January 22, 2009

RICHMOND HEIGHTS, Mo. — On Jan. 28, Panera Bread bakery-cafes throughout the country are inviting customers to celebrate Panera's new breakfast experience by sharing free cups of its new Light and Dark Roast coffees, as well as samples of its three grilled breakfast sandwiches and new Strawberry Granola Parfait.

Panera Bread also will be inviting customers to donate a dollar on Jan. 28 to help support its Operation Dough-Nation Community Breadbox program. Participating bakery-cafes will join the celebration by matching customer donations made on that day. Donations to Panera's Community Breadboxes support local programs that address community needs.

Panera Bread's new Light Roast Coffee is a blend of South and Central American beans. The Dark Roast Coffee is a new blend of Costa Rican beans, created for customers who prefer a robust, balanced, full-bodied coffee. All Panera Bread bakery-cafes will continue to carry its current Hazelnut and Decaffeinated coffee blends, as well as a selection of specialty Espresso and Espresso-based drinks expertly prepared by trained baristas.

The coffee is in good company with Panera's newest breakfast offerings, including a Strawberry Granola Parfait. This new product is made with Stonyfield Farm low-fat, organic vanilla yogurt, maple butter pecan granola with whole grain oats and fresh strawberries.