News

Panera Bread selects Cramer-Krasselt as new AOR

May 8, 2012

Panera Bread has announced that it has chosen Cramer-Krasselt as its new creative agency of record, following an agency review.

"We are very pleased to move forward with Cramer-Krasselt," said Michael Simon, senior vice president and Chief Marketing Officer, Panera Bread. "We believe evolving to a more elevated message that better captures Panera's soul can build deeper affinity with our customers and as a result create competitive advantage."

Cramer-Krasselt, the second largest independent agency in the U.S., will support Panera Bread nationally out of its Chicago office.

Maxus North America, one of four global WPP media agency networks within GroupM, will continue to provide Panera Bread with strategic media planning and investment services.

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