News

Panera Bread outlines digital initiatives during Investor Day

March 26, 2014

Panera Bread Co. shared some initiatives to help the brand compete in a digital and omnichannel marketplace during its Investor Day Wednesday in Charlotte, N.C.

The company also reaffirmed its targeted fiscal 2014 comp sales growth range of 2 to 4 percent and goal of positive transaction growth in fiscal 2014, according to a news release.

"We are pleased to share with the investment community the strategic initiatives we have been developing for several years to improve our competitive position, expand our growth opportunities and ensure we have the necessary capabilities for the future," CEO Ron Shaich said in the release. "As already reflected in our guidance for fiscal 2014, we anticipate that these investments may depress both margins and earnings growth in fiscal 2014 and 2015. However, we believe these initiatives will enable us to better meet our customers' ever-evolving needs and provide the platform for significant growth and expanded earnings."