Operations

Panera Bread offering annual unlimited Sip Club membership

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February 22, 2023

Panera Bread is offering an annual unlimited Sip Club membership for $119.99 per year, which offers a year's worth of unlimited beverages for the price of 10 months, according to a company press release. Annual members will also receive free delivery on all Panera digital orders.

"We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. We're excited to offer even more disruptive value with the annual membership," Eduardo Luz, chief brand and concept officer, said in the release. "Today, one in four Panera transactions come from Unlimited Sip Club members — the program is helping to drive transaction growth despite a highly inflationary environment, and to bring in new guests to experience everything Panera has to offer."

Subscribers have access to the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi-Cola fountain beverages and Charged Lemonades.

Available now in both annual and monthly subscription tiers, Unlimited Sip Club is available to members of MyPanera, Panera's free loyalty program. Monthly and annual Unlimited Sip Club members score exclusive perks like Sip Club Saturday deals, VIP challenges, and more. MyPanera members who register for the annual subscription via the Panera website or mobile app through March 31 will receive a free Shutterfly customized calendar.

Panera has 2,112 bakery-cafes, company and franchise, in 48 states and in Ontario, Canada.