STRATEGIC PARTNERS
March 28, 2014
Pancheros Mexican Grill is marking the seventh anniversary of the brand personality "Bob the Tool" on April 1 with lottery-style giveaways nationwide, according to a company press release.
"Bob the Tool," a plastic spatula used to mix ingredients together to create the perfect taste in every bite, was first introduced to Pancheros fans on April 1, 2007, according to the release. Since his first anniversary, Bob has taken on a quirky life of his own, representing the company's take on Mexican food and commitment to quality burritos. To celebrate his seventh anniversary, any fan who makes an in-store purchase on April 1 and receives a receipt ending in the number 7 will win a prize pack of seven free burrito coupons, said Rodney Anderson, president of Pancheros Mexican Grill.
"Bob the Tool is the perfect representation of one of Pancheros' core values — making sure customers enjoy each ingredient in every single bite," he said. "By celebrating Bob's anniversary with our patrons, we are able to give back to the very people who helped make our concept so popular."
