Franchising

Pancheros making Massachusetts debut

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November 2, 2022

Pancheros Mexican Grill opened Tuesday in Somerset, Massachusetts, marking its entry into the state.

Owned by a trio of investors; Dustin Deboer, Douglas Stack and Kevin O'Shea, with Deboer and Stack as operating partners, the restaurant is at 550 Grand Army Highway on Route 6. Stack and O'Shea own two Sonic locations, where Deboer serves as the director of operations.

"We are delighted to join the Pancheros family and bring the first location to Massachusetts," Deboer said in a company press release. "Following the success of my business partner's Sonic location in Somerset we knew the area was a prime market for business development and we were eager to explore more ownership options. We met with numerous franchises to find the best fit, and once we met the Pancheros team we knew we had struck gold. Their team is the epitome of authenticity, the food is top-notch and their values and story really resonated with us. As a brand that's been around for 30 years, Pancheros has proven to be an industry leader while still maintaining the small-town feel they started with, and that's exactly the type of brand we want to align with."

Pancheros was founded in 1992 by Rodney Anderson in Iowa City, Iowa, and has 73 locations across 13 states.

"We pride ourselves on our longstanding commitment to bettering the communities we're located in," Anderson in the release. "Our community roots are integral to our brand mission, and it's a value we share with Dustin, Douglas and Kevin. As business owners in the Somerset area, they have been serving the local community for a while, which makes them ideal franchisees to bring Pancheros to the market. We're confident that Pancheros will be a welcome addition to the town."