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Pancheros celebrates 6th anniversary with photo contest

May 27, 2013

Pancheros has launched its "Bob Gone Wild" contest to mark the sixth anniversary of the franchise's special burrito tool, Bob. To celebrate "Bob The Tool" and its penchant for producing burritos, Pancheros is hosting a photo challenge, giving fans a chance to win free burritos for a year and a shot at a hot air balloon ride, according to a company press release.

Pancheros salutes Bob, whose claim-to-fame is mixing ingredients for a uniform taste in each bite, by holding a contest where diners take the utensil out of the kitchen and into the wild. Participants are encouraged to get imaginative and take Bob to places it otherwise would never see, like the beach or an iconic landmark.

To enter the contest, candidates must snap a picture of Bob somewhere outside of the tool's original home and post it to Pancheros' Facebook page. One fan will be chosen on May 31 and another on June 7 to win free Pancheros burritos for a year based on the creativity of their submissions. The contest will culminate on June 14, where the runner-up will win free Pancheros burritos for a year and one lucky participant will receive the ultimate grand prize of a hot air balloon ride along with a year of free burritos. Other standout entries will receive various surprise goodies from the burrito establishment.

"We're delighted to celebrate Bob's anniversary with this phenomenal photo contest," said Rodney Anderson, president of Pancheros Mexican Grill. "We know our fans are going to get extremely creative and we can't wait to see what ideas they come up with. We are always looking for ways to engage with Pancheros enthusiasts and spread the word about our good friend, Bob."

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