Franchising

Pancheros launching '12 Days of Christmas'

December 2, 2020

Pancheros Mexican Grill is launching its second annual "12 Days of Pancheros" holiday promotion, Dec. 7-18. The campaign will features daily deals and freebies for loyalty program members and fans via the Pancheros app and social media platforms, according to a company press release.

"The 12 Days of Pancheros is not only a way for us to say 'thank you' to our loyal fans in a festive way, but a chance to give customers new and old an opportunity to engage with the brand and have some fun with us," Ryan Murrin, VP of Marketing & Franchise Development, said in the release. "We know that the holidays look a little different this year, so this year's '12 Days' campaign will continue our tradition of offering exciting deals, rewards and freebies but will do so digitally to ensure everyone has a safe holiday season."

Starting Dec. 7, fans can tune into the Pancheros social media platforms as well as the app to take advantage of the daily promotions, which include:

• Day 1: Queso on your entree for free.
• Day 2: Burritos for your story. Direct message Pancheros on Instagram your best Pancheros love story for a chance to win 12 free burritos.
• Day 3: Free chips and queso. Look for a promo code on the chain's Instagram at 9 a.m. Central. The first 500 users to enter the code will unlock free chips and queso.
• Day 4: Four burrito dinners. Check out the Pancheros Instagram post on Dec. 10 to submit your best cover band name for a chance to win dinner for four.
• Day 5: Five times the points. Place an order on the app and get 5X the reward points.
• Day 6: Delivery fees a-waiving. Free delivery on all app orders.
• Day 7: Delivery fees still a-waiving. Free delivery on all app orders.
• Day 8: Festive Pancheros backgrounds. Download a free and festive Pancheros background.
• Day 9: Mystery points appearing. Free mystery reward points for all orders placed on the Pancheros app.
• Day 10: Freebies for your jingle. Submit your best holiday jingle in the comments of the Pancheros Instagram post to win swag, free burritos, and more.
• Day 11: Free chips and queso déjà vu. Spend $11 or more on this day using your Pancheros app, get a Free Chips & Queso for your next visit.
• Day 12: 12 months of free burritos. Enter to win by sharing your best ugly sweater pics on Instagram with #PancherosSweaterContest.

Rodney Anderson opened Pancheros in 1992 in Iowa City, Iowa. Originally modeled after the Chicago taquerias that Anderson had visited often with his friends during his teenage years, the the brand has nearly 70 locations in 12 states.