News

P. Terry's Burger Stand taps SMG to measure customer feedback

Image: P. Terry's Facebook page

December 10, 2019

To capture and measure guest feedback at the point of sale, P. Terry's Burger Stand has tapped SMG — a global customer, patient and employee experience management partner — to develop a customer experience management program.

"With SMG's leadership in the restaurant industry and a track record of providing rich customer insights, this is a great partnership for P. Terry's," Todd Coerver, CEO of P. Terry's Burger Stand, said in the release. "Our voice of the customer program will help inform our growth strategy by providing us with location-level insights and ensuring we're laser-focused on key loyalty drivers."

SMG will deliver real-time feedback via its smg360 platform, giving P. Terry's a holistic view of the guest experience while providing store managers with local guest feedback, role-based reports and location-level insights, Katie Cofer, SMG's vice president of customer engagement, said in the release. SMG will also interpret the data, surface insights and drive business outcomes.

"P. Terry's customer-centric approach and commitment to listening align with our philosophy, and we're excited to help fuel the brand's continued success," she said.

The burger joint has been family-owned by Texans since its opening in 2005. It now has nearly 20 locations.