News

P F Chang's enters limited-service realm with first to-go store

February 3, 2020

P.F. Chang's can now count itself among limited-service brand's competitors by today opening its first P.F. Chang's To Go location at 11 a.m. local time in Chicago, Illinois, a news release said. P.F. Chang's To Go River North is what the brand said will be many openings in the Windy City and other large metro areas nationally in coming months. 

These new restaurant additions provide a format that accommodates online ordering, takeout, catering and delivery in areas that don't have a P.F. Chang's restaurant nearby, the brand said. Today, the first 100 guests to place an order either online or in person at the new River North location will get free lettuce wraps for a year.

At just more than 2,000 square feet, the River North location is a smaller footprint than the company's full-scale restaurants, creating access to P.F. Chang's in areas such as high-density metropolitan communities that don't always offer space conducive to a full-scale restaurant. 

The décor incorporates the brand's trademark warrior horse and the menu features some of the brand's most well-known items like lettuce wraps, Mongolian beef, dynamite shrimp and spicy chicken. A grab-and-go fridge offers a selection of fresh sushi, salads and beverages.

"We've seen the evolution of dining and are ready to meet market demand for easily accessible yet elevated Asian cuisine," said Chris Demery, senior vice president of off-premises dining for P.F. Chang's, in the release. "Only 25% of U.S. households are conveniently located to a P.F. Chang's, and distance is the number one reason our guests say they are not able to visit us as often as they would like. P.F. Chang's To Go, along with the continued delivery availability from Bistro locations, will allow us to reach more guests nationwide."

Two more P.F. Chang's To Go openings are planned for the Chicago area later in 2020. The concept is also planned for Manhattan and Long Island, New York as well as Houston, Texas and Washington, D.C. Systemwide, P.F. Chang's has  more than 300 restaurants.