Technology
Ovation releases tools to empower restaurants
April 8, 2025
Guest feedback platform Ovation has released two product enhancements designed to help restaurants gain deeper insights and drive real revenue: Long-form Surveys and the Call-to-Text Revenue Report, according to a press release.
With this release, the platform expands its capabilities to meet the growing demand for deeper data and operational intelligence while staying true to its mission of making feedback fast, frictionless and actionable.
"This release gives restaurant leaders the tools to understand more and prove more — without sacrificing the speed and simplicity that Ovation is known for," Renee Curtis, senior product manager at Ovation, said in the release.
The Long-form Surveys allows restaurants to go beyond quick impressions and collect targeted, in-depth feedback. Restaurants can now build reusable questions from a centralized bank, choose between automated or static survey types, tailor surveys to specific guest experiences like dine-in, takeout or delivery, and analyze responses across locations to identify patterns and opportunities. Whether testing new menu items, gathering post-opening feedback, or diving into operational improvements, Long-form Surveys unlock a more detailed view of the guest experience.
Also included in the release is the Call-to-Text Revenue Report, which tracks revenue generated from guest interactions through Ovation's Call-to-Text feature — a customizable phone tree that immediately texts callers with requested info, while collecting feedback and seamlessly integrating with Ovation.
Ovation has partnered with three integrations, Opus, Paytronix and Qu, to help restaurants gain value from their feedback. With Opus, operators can automatically create employee training based on specific feedback, turning insights into action. The Paytronix integration enables surveys to be sent directly to guests who use their loyalty accounts when ordering. Meanwhile, Qu's POS integration prints dynamic QR codes on receipts, seamlessly linking order details with guest feedback for richer, more actionable insights.
Included In This Story
Ovation
How Great Restaurants Get Better - Guest Experience Management Platform
Ovation is a guest experience platform for multi-unit restaurants that starts with a 2-question survey to drive revenue, streamline guest recovery, and easily improve operations. Thousands of restaurants, including leading brands like Dave's Hot Chicken, use Ovation to get more feedback, recover guests in real-time, and improve.
Qu
Qu is the restaurant technology company evolving POS, responsibly, for a more sustainable future. With the industry’s first unified commerce platform, Qu’s fully integrated products go beyond fragmented ordering and tech experiences to create healthier connections for restaurant operating teams and their many stakeholders.
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