Franchising
Osmow’s entering New Jersey
December 4, 2025
Osmow's, a fastcasual chain known for its modern take on Mediterranean and Middle Eastern cuisine, is entering the New Jersey market with a location in North Brunswick.
Founded in 2001 by Sam Osmow, who immigrated to Canada from Egypt, the chain has grown to over 220 locations across North America. The brand is known for blending Egyptian culinary roots with North American palate preferences, offering items like shawarma plates, wraps and customizable bowls.
The North Brunswick location is operated by franchisee Shaheen Group Inc.
"North Brunswick is the perfect place to bring Osmow's next-level Mediterranean cuisine to the northeast,""a spokesperson for the Shaheen Group said in press release. "This opening is just the start as we look forward to expanding throughout New Jersey and sharing our bold flavors with even more communities."
Ben Osmow, the company's CEO and head of franchise operations, said the expansion into New Jersey is a significant step in the brand's growth strategy.
"We're proud to partner with franchisees like Shaheen Group Inc., who share our passion for quality, community and exceptional food," he said.
