News
Orange Leaf's positive SSS growth continues to climb
February 13, 2020
Orange Leaf Frozen Yogurt finished 2019 on a high note, achieving positive same-store sales growth, which President and COO Kendall Ware attributed to an increase in brand partnerships, better communication with franchisees, expanding off-premises sales, operational efficiencies and product offerings.
"We are up 8% in same-store sales in January of this year already and expect that momentum to continue through the year," he said in a company press release.
Off-premises sales in 2019 were up 65% year-over-year. Partnerships with ezCater and multiple mobile delivery platforms have made a massive impact on making the products available for guests and a new website has made it even easier for customers to learn about and order catering, Ware said.
"Mobile delivery and catering continue to show incremental growth in day-to-day sales. As this part of the restaurant industry continues to evolve, we will continue making it a priority to reach our goals," he said.
Orange Leaf also launched six froyo flavors — Edible Cookie Dough, Salted Caramel made with Twix, Dairy-Free Sour Raspberry Froyo made with Sour Patch Kids, Oreo Gelato, Cinnamon Roll made with real Cinnamon Roll Spread and Icing and Peppermint Hot Cocoa made with Ghirardelli.
In early 2019, Orange Leaf announced its co-brand opportunities with Humble Donut Co., a made-to-order mini donut concept started by the leadership team at Orange Leaf. By year's end, co-branded units grew to 10 open locations and six under construction.
"What really sets us apart from our competitors is our maximization of efficiencies and capability to scale quickly with existing resources. Having a solid foundation to build on is crucial to continue growing co-brands through 2020 and beyond," Ware said.
