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Orange Leaf enters partnership with NBA star

Orange Leaf Frozen Yogurt has inked a partnership deal with NBA MVP Kevin Durant.

September 5, 2014

Orange Leaf Frozen Yogurt has inked a partnership deal with NBA MVP Kevin Durant.

While the specific financial terms of the deal are not available, Durant, a forward for the Oklahoma City Thunder, received an ownership interest in an Oklahoma City-based Orange Leaf in exchange for his work promoting the brand through community service partnerships, social media and personal appearances. A key element of the partnership will include the development of a program that will impact underserved kids and communities.