Technology

Oakberry taps Qu’s unified commerce platform to anchor US expansion

Photo: Qu

January 16, 2026

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Oakberry, which serves açaí and smoothies, has selected Qu's unified commerce platform to anchor its aggressive expansion into the United States.

The partnership provides the Brazil-based chain with an integrated suite of point-of-sale systems, self-service kiosks and kitchen displays as it moves to scale its footprint across the country.

Oakberry, which operates nearly 1,000 locations globally, has 50 U.S. stores and a development pipeline of more than 250 planned units. The brand's U.S. push follows a $67 million Series C funding round in 2024.

"Our growth ambitions in the U.S. require a platform that can scale with speed and accuracy while keeping operations consistent across every location," Tatiana Favery, Oakberry's head of U.S. and Canada, said in a company press release.

Favery said Qu's open architecture allows the brand to integrate existing partners for digital ordering and loyalty while maintaining a stable core operation.

The transition to the platform is already yielding results, accelerating employee onboarding by up to 75%. Additionally, Oakberry is using Qu's hybrid kiosk model, which the technology provider claims can increase average check sizes by up to 22% through automated cross-selling tools.

The rollout also includes Qu Business Edge, an AI-enabled edge computing platform designed to prevent service interruptions. The technology allows stores to continue processing orders during internet or cloud outages, maintaining a 99.99% uptime.

"Oakberry is expanding quickly in the U.S.," Sean Brennan, director of sales at Qu, said in the company press release. "Qu gives high-growth brands a single operational workflow that supports scale and drives measurable revenue lift."

Founded in Brazil in 2016, Oakberry has built a global presence by positioning organic, responsibly sourced açaí as a customizable fast casual indulgence. The brand operates in 45 countries.

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Qu

Qu is the unified commerce platform helping quick-service and fast-casual restaurants boost efficiency and grow revenue. Purpose-built from the ground up with smart cloud technology, Qu puts real-time intelligence where it’s needed most—right in the restaurant—through its proprietary Business Edge, Qube™.

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