News

Norton Creative, Revenue Management Solutions team up on restaurant consulting service

December 13, 2018

Norton Creative and Revenue Management Solutions are partnering to provide a "one-stop shop," offering consultant services relating to brand positioning, design, menu layout and pricing.

The two firms have collaborated on multiple projects, and create actionable recommendations to drive growth and bottom-line profitability, according to a press release.

"RMS serves as the foundational science to our art," said Norton CEO Robin Blanchette in the release. "RMS' combination of data-driven solutions and operational industry expertise generates unique, innovative problem-solving for restaurants. We are excited to show clients how the combination of RMS and Norton can bring brands to life and drive profitable sales and traffic at the same time."

For example, RMS can help a restaurant determine which menu items are most profitable and how items trade together, while Norton can help define a brand's value proposition and illustrate that in such things as menu design, web presence, advertising and merchandising.

"We deliver increased margins across menu items for our clients, without negatively impacting customer buying patterns and behavior," said Mark Kuperman, COO of RMS, in the release. "While we focus on analyzing data that shows customers' actual buying behavior, Norton has a deep knowledge of how to define and bring a brand's unique value proposition to life. By working together, we can provide clients a powerful combination of brand evolution and profitability."