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Noodles & Company partners with "Asian food expert' to teach customers about Asian cooking

The company has partnered with Asian Food Expert, Cookbook Author, TV Host and Food Blogger, Chef Katie Chin to spark conversation around making Asian cooking accessible to the masses.

February 9, 2016

Noodles & Company is hoping to make Asian cooking more accessible. It's added Korean BBQ Meatballs with Gochujang Sauce to its Asian menu, which already features Pad Thai and Japanese Pan Noodles, and has partnered with Asian Food Expert, Cookbook Author, TV Host and Food Blogger, Chef Katie Chin to spark conversation around Asian cooking.

"I’m so thrilled to see a brand like Noodles & Company shining a light on their Asian menu category with the theme of Asian Exploration, and am excited to work in partnership with them to celebrate the importance of enjoying family, Asian cooking and culture," said Chin, who will lend her voice to share how Asian cooking is rooted in family tradition and a great way to experience a broad variety of flavors and textures. "The new Korean BBQ Meatballs are a treat for taste buds and features Gochujang, the sauce many are calling the next Sriracha. Gochujang has been an essential part of Korean cuisine for centuries, and it’s exciting to see it being recognized by a national restaurant like Noodles & Company, who is able to bring the delicious flavor of Gochujang to neighborhoods across the country."

As part of this exploration, Noodles & Company is inviting guests to celebrate a new tradition, "Noodles New Year," which honors the cultures and culinary treasures from all over Asia, said Mark Mears, EVP and CMO at Noodles & Company. Beginning Wednesday, in-restaurant guests will receive one Noodles New Year Peel Card per person, while supplies last, for a chance to win various prizes, including free Kids Meals and Korean BBQ Meatballs. One winner from each restaurant will win Free Noodles for a Year. The company is also celebrating Noodles New Year across its social media channels. Fans can post pictures using #NoodlesNewYear on Facebook, Twitter and Instagram for a chance to win a $500 Noodles & Company gift card.

"Being a World Kitchen offers our guests the opportunity to explore globally-inspired recipes featuring unique flavors from around the world — no packing or passports required," Mears said. "Our diverse menu curates the very best, most popular dishes of Asia and allows Noodles & Company the chance to be the first to introduce new flavors like Gochujang, while reacquainting familiar flavors such as Japanese Pan Noodles and Pad Thai."