Technology

Noodles & Co testing 2nd ghost kitchen

September 20, 2021

After rolling out its first ghost kitchen in May in Chicago, Noodles & Company is adding a second ghost kitchen in San Jose.

"San Jose is an emerging market for us, and with this ghost kitchen test, we'll be able to gain valuable insights on market trends and guest dynamics in the region," Stacey Pool, chief marketing officer, said in a company press release. "We'll also be able to leverage these learnings for franchise opportunities in new markets, along with the expansion of our ghost kitchen concept. With various restaurant formats, we're excited to capitalize on the rapidly growing delivery market and add new ways to serve our guests delicious noodle dishes with a side of convenience."

Noodles & Company relied on digital channels and innovative operations models, including adding a ghost kitchen, to serve customers during the pandemic. In Q2 2021, it reported a digital sales growth of 15%, accounting for 56% of total sales. The launch of this ghost kitchen further supports guests' changing behaviors, Pool said. As guests continue to look for the seamless integration of restaurant offerings, along with a frictionless experience, this test presents an opportunity to gain insights and improve the guest ordering experience with greater access to a broader audience.

Founded in 1995, Noodles has over 450 restaurants.