Technology

Noodles & Co adds rewards perk to app

April 4, 2023

Noodles & Co has launched "Extra Goodness," a perk for its Noodles Rewards program, which has 4.5 million members. Extra Goodness allows members to redeem new freebies and discounts daily. With each daily purchase, members can apply their Extra Goodness offers to their order at checkout in the app, online or in-restaurant by scanning their Noodles Rewards barcode. New perks may include a percentage or $1 off the total order, a free upgrade or a free add-on.

"The growth and strength of the Noodles Rewards program has been incredible, and we're dedicated to finding new ways to give back to our Rewards members," Stacey Pool, chief marketing officer, said in a company press release. "As many brands across the industry make meaningful changes to their rewards programs, we are committed to adding extra value and Extra Goodness to the perks we offer our members. This is our way of spreading Uncommon Goodness and providing our Rewards members with exceptional guest service, craveable food, and best-in-class rewards."

The out pour of positive responses Noodles has received from its rewards members is a testament to the value the program brings, Pool said. Noodles' digital innovation and presence has grown significantly in recent years, 54% of companywide sales come through Noodles digital channels, and the Noodles Rewards members drive 25% of the brand's total sales.

Noodles & Co has over 450 restaurants.