Operations
Nick the Greek, Pei Wei, Hawaiian Bros tap Lunchbox for faster growth
July 17, 2025
Restaurants are prioritizing swift digital launches, with brands like Nick the Greek, Hawaiian Bros and Pei Wei adopting solutions from Lunchbox, a multi-unit restaurant technology provider, to accelerate growth, said James Walker, CEO of Lunchbox.
"Operators don't need another endless implementation cycle," he said in a company press release. "They need to go live, collect data and start driving revenue."
Lunchbox reported a record number of client launches and enterprise signatures in the first half of 2025, driven by a growing demand for digital ordering and first-party catering platforms. The company said its new 90-day launch process, which includes agile "sprint" teams, has reduced the time it takes for restaurants to go live.
Recent clients include:
- California-based Nick the Greek, which launched native catering across 84 locations in 93 days.
- Texas-based Pei Wei launched its full catering and order aggregation suite across 100 locations.
- Kansas City-based Hawaiian Bros deployed a full catering and order aggregation stack with a phased rollout.
- Layla Bagels, headquartered in California, went live on web, app, loyalty, catering and gift cards in under 66 days.
The move toward first-party digital channels is a growing trend as restaurants seek to control guest data and build long-term loyalty after years of relying on third-party marketplaces, Walker said.
Lunchbox provides a suite of products, including web and app ordering, catering and marketing tools. It serves over 5,000 restaurant locations nationwide.
