News

Nick Tapp to head up marketing at Gusto

October 25, 2019

Gusto, an Atlanta-based fast casual brand, has named Nick Tapp as director of marketing.

Tapp has 15 years of experience in marketing, branding and advertising, according to a press release, and will oversee all brand-level media, marketing, promotions and partnerships.

The Atlanta native spent the past 13 years in leadership roles. He founded three companies, launched two media brands, created dozens of marketing campaigns and produced more than 100 events.Prior to Gusto, he worked with ArtsATL, to guide the rebrand and relaunch of the 10-year-old arts media outlet.

As a media and marketing consultant for Cox Radio, he generated $200,000 in revenue working with brands such as Coca-Cola, Harley-Davidson and NASCAR in addition to multiple small businesses. His previous work at Cumulus Media earned him a national award for his creative promotional campaign.

"Our goal is to make each and every community that gusto! serves proud to have us as its neighbor, each team member proud to be a part of what we're doing, and every guest feel like their moment with us was one of the highlights of their day," said Tapp in the release.