STRATEGIC PARTNERS
January 11, 2024
Next Level Burger, a plant-based burger chain, has acquired Veggie Grill from the vegan investment company VegInvest. With this acquisition, Next Burger will have 27 locations across the U.S., including 17 Veggie Grill locations in California, Oregon, Washington and Massachusetts, according to a press release.
Matt de Gruyter, co-founder and CEO of Next Level Burger will serve as CEO of Veggie Grill.
"We're not just writing a new chapter for Veggie Grill — we're starting a new book," de Gruyter said in the release. "Veggie Grill by Next Level will mean all sorts of changes: organic produce, non-GMO ingredients and ensuring living wages for our many team members across the country. Everything guests know and love about Veggie Grill is about to be taken to the Next Level, but know that the fan favorites aren't going anywhere."
Next Level Burger was founded in 2013 with the goal of delivering plant-based burgers with an ethical supply chain.
