News

Newk's expanding East Coast footprint

The Cary location is the second Newk's in the nation to feature Newk's newest restaurant design, which debuted in Lafayette, Louisiana.

March 4, 2016

Newk's Eatery is debuting in the Raleigh-Durham area with its first restaurant in Cary, North Carolina, bolstering the company's footprint in that state and rapid East Coast expansion, according to a company press release.

The Cary location will be the first of six to seven additional restaurants planned for the Triangle area and the sixth Newk's Eatery currently in the state, including locations in Charlotte, Fayetteville, Greensboro and Winston-Salem. The new restaurant will showcase the 12-year-old brand's "Generation 2" restaurant design, presenting a fresh, on-trend look for the brand while maintaining Newk's signature warmth.

"The Triangle has a growing, dynamic foodie culture which makes it an ideal expansion location for a brand like ours that believes you can have memorable, flavor-rich meals without the white tablecloth," said Chris Newcomb, Newk's co-founder and CEO. "With that in mind, we built our restaurant in Cary to reflect our philosophy that fast casual, comfort and culinary can be great partners."

The Cary location is the second Newk's in the nation to feature Newk's new design, which debuted in Lafayette, Louisiana, last year and will be used in future restaurants, Newcomb said. The new design features rich, classic colors and materials that deliver a sense of elegance that is unexpected in a fast casual experience. Design details include upgraded finishes such as subway tiles, pendant lighting, plush upholstery, floor detailing and community style high-top seating. The design features also follow a modern color scheme incorporating the hues of Newk's always-fresh ingredients, Newcomb said.