New York Burger Co. set for franchising

NEW YORK — New York Burger Co., an all-natural QSR with two stores, has announced franchising plans.

 

According to a news release, Michael Seid of MSA and co-author of Franchising for Dummies helped the restaurant's co-owners Madeline Poley and Spiros Zisimatos design a franchise plan.

 

The restaurant's menu features natural ingredients.

 

"The fastest growing segment in the food industry is natural and organic," Poley said. "As one of a handful of quick-service operators who are committed to this market, we are filling a specific yet rapidly growing niche. It's not enough to be natural or organic — the public needs each item on the menu to arouse their taste buds and make each visit an exciting experience which they crave. We have done that in a package that bridges fast food and fast casual."

 

The restaurant won the consumers' vote for "Best Burger" in AOL cityguide's CITY BEST, 2005. And in this year's 2006 vote, New York Burger Co. placed second behind the nation's best steak house, Peter Luger.