Franchising

New York-based bagel shop 'popping up' in Boston

Photo: PopUp Bagels

January 10, 2025

New York-based PopUp Bagels is opening its first Boston location Friday in Boston Seaport's The Superette at 70 Pier 4 Blvd. The 770-square-foot shop is also the brand's first franchised location.

"Expanding to Boston is an exciting step for us," founder Adam Goldberg said in a company press release. "This is a city with such a rich food culture and a strong sense of community, and we're thrilled to bring something new to the table. Boston is not just another city for us—it's the beginning of a new chapter as we continue to grow."

PopUp Bagels brings something completely new to Boston, said Brian Harrington, owner and operator of the Seaport location.

"These bagels are about more than just great taste — they're a whole new way to enjoy a classic," he said in the release. "I'm excited to see how Boston embraces it."

Founded during the pandemic Goldberg's kitchen, PopUp Bagels now hasmultiple permanent and seasonal locations across Connecticut, New York City, Long Island and Boston.