News

New name, same brunch: Ncounter rebrands as Daily Jam

January 25, 2019

Arizona-based NCounter has rebranded to Daily Jam and is looking to expand via franchising.

"The Daily Jam rebrand is a crucial component of the plan to bring our gourmet brunch experience to more customers," Berekk Blackwell, president of Daily Jam, said in a company press release. "We're simplifying the brand experience and embracing our reputation as the go-to brunch spot for students, families, professionals and social groups with a vibrant, high-energy atmosphere.”

The brand first opened in 2011, in Tempe, Arizona, and has since opened two in Phoenix and plans to open more units in the Valley region, according to the release. It's also seeking qualified franchisees this year to help it enter markets in Las Vegas, Denver and Dallas.

Known for its Pear Omelet, PB&J smoothie and Red Velvet Waffles, Daily Jam also has a coffee bar and serves Bloody Marys and breakfast cocktails, bakery options, soups, salads and sandwiches, according to the release.