News

New fast casual concept to melt San Fran

August 30, 2011

Grilled cheese and soup combos are the stars of THE MELT's menu. The new fast casual concept has announced the opening of its first location in San Francisco's Financial District. Using local products and all-natural ingredients, THE MELT is focused solely around the classic grilled cheese and soup combination. The San Francisco is the first of four set to open in the Bay Area by the end of the year.

"Life is complicated enough... so a simple, affordable meal like grilled cheese and soup is an easy way to make people happy," said founder Jonathan Kaplan, who also created the Flip video phone. "We're blending your old favorites with innovative new technology to offer irresistible meal combinations in an enjoyable quick-service environment."

THE MELT uses location-based mobile technology to allow guests to remotely order combos, soups, Melts or other items from their computers and mobile phones. Every Melt location knows about every customer order, so a customer never needs to decide when or where to pick up their meal. After ordering, they will receive a QR code that can be scanned at any restaurant location, enabling customers to skip the line and pick up their order within minutes.