News

New fast casual chain brings Madrid to America

August 22, 2012

The Madrid-based fast casual restaurant chain, 100 Montaditos, which has more than 300 stores in Europe and Latin America, is now invading America. Its already opened eight stores in Florida will launch six franchises in New York, Washington D.C., and other key markets along the East Coast by early 2013, according to company press release.

The restaurant is named for its signature item, the montadito, a crunchy roll baked to order and packed with traditional Spanish meats, cheeses, sauces and other toppings. Along with montaditos, the restaurant also serves ham and cheese platters; patatas bravas, fried potatoes accompanied by a spicy red sauce; and assorted salads with an Iberian twist. Traditional drinks include cava, a sparkling white wine similar to champagne; tinto de verano, a blend of Spanish red wine and lemon-lime soda; sangria, wine mixed with chopped fruit; and clara, a blend of Spanish draft beer and lemon-lime soda.

Aside from its food, 100 Montaditos has attracted attention in the U.S. for its low prices and frequent promotions, including Dollarmania Wednesdays, when many of the 100 montaditos featured on the menu cost $1, according to the press release. The restaurants' design is inspired by 19th-century Spanish taverns.

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