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Netker Juice kicks off 5-year growth plan

Netker Juice has announced plans to grow the concept to as many as 300 franchise and corporate locations during the next five years.

February 11, 2016

Netker Juice has announced plans to grow the concept to as many as 300 franchise and corporate locations during the next five years. The growth plan will leverage new product offerings, a strengthened infrastructure, including enhanced operations, marketing and employee training programs and an updated restaurant design that all combine to create a heightened and engaging guest experience, Steve Schulze, co-founder and CEO, said in a company press release.

Founded in 2010 by Steve and Alexis Schulze, the chain has 52 locations in California, Arizona, Nevada, Texas, and Colorado, and is planning to enter new markets.

"As consumers across the country continue to embrace healthy living, Nekter Juice Bar offers a healthy foundation of natural and fresh menu offerings at affordable prices that our guests can enjoy on a daily basis," Schulze said. "We were unwilling to compromise our standards for the sake of rapid growth, and have spent the past five years refining our model. We look forward to bringing ‘The Nekter Life’ to more communities in the U.S. and welcome franchise partners, who are as passionate as we are about inspiring others to live more healthful lives." 

Nekter has invested strategically in marketing and training programs to prepare for growth, said Schulze. It debuted a new website last month and is on track to launch a broad digital initiative this spring that will support an enhanced guest experience.

"Many of our guests are always on the go and our new digital program will better enhance the guest experience by accommodating their busy lifestyles," said Schulze.

A new look

Working with Valerio Architecture and Design, Nekter transformed its restaurant design to better convey the essence of the brand, its vision and its healthy menu offerings, Schulze said.

"The appealing, warm and inclusive modern farmhouse design includes new back-of-the-house efficiencies to speed service," he said.

The latest iteration of the design will be unveiled this March at the upscale South Coast Plaza shopping center in Costa Mesa, California.