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Nestlé continues Sjora launch

January 13, 2008

GLENDALE, Calif. — Nestlé FoodServices has launched its new Sjora beverage,made with 10 percent milk and 5 percent juice, to help restaurant operators satisfy customers' desire for a healthier beverage alternative.

Sjora doesn't contain high-fructose corn syrup, carbonation or caffeine and is available in two flavors — Mango Peach and Tropical Pineapple — in regular and diet versions.

"Consumers are increasingly avoiding carbonated beverages when eating out," said Kathy Lenkov, communication manager for Nestlé FoodServices North America. "Sjora is a fun, unique product with an eye-catching name that will only be available to select operations — which can help restaurants who offer it build and differentiate their own brand."

Colorado-based Mad Greens Inspired Eats has been testing Sjora in its Denver area locations. Mad Greens co-founder Dan Long said the beverage has helped establish the concept as a healthy eatery.

Food & Beverage