Marketing

Nekter powering up 2023

Provided

January 3, 2023

Nekter Juice Bar has launched Power 40, a daily boost system designed to flood the body with over 40 of the most vital and powerful vitamins, minerals and superfoods, according to a company press release.

Available in a grab-and-go system of six individual wellness shots to be taken throughout the day, Power 40 was created by the research and development team at Nekter and Lumen, a nutrition company rooted in Western science and Eastern holistic principles. Together they created a curated system designed to work with any lifestyle to boost energy and immunity, improve digestion, elevate recovery and sleep health, and provide a targeted boost to every part of the day, according to Alexis Schulze, co-founder and chief visionary officer of Nekter Juice Bar

"At Nekter Juice Bar, we are constantly striving to help our guests live their lives to the fullest, researching and discovering new ways to fuel and power healthy living," Schulze said in a company press release. "Our new Power 40 Daily Boost System is a breakthrough innovation, taking a scientific approach to amplifying the impact of wellness shots by targeting and flooding your body with the right elements at the right time from morning to night."

Each Power 40 package includes six, 2-ounce wellness shots with directions on when to consume them.

Super(food)-protein offerings

Nekter has also introduced two "ultra-protein" menu items to help guests pump up their new years.

"A diet high in protein can help promote recovery after exercise, reduce muscle loss while building lean muscle plus it can help curb appetite to help keep you from reaching for 'empty calories' or highly processed foods. As many of us start the New Year with renewed plans to optimize health, protein can be a secret weapon in helping us achieve and maintain our goals," Schulze said in the release.

The protein-rich menu items will be available Jan. 19 at participating locations for a limited-time only and include:

• Peanut Butter Cup Protein Smoothie: Made with peanut butter, cashew milk, cocoa, dates, cacao nibs, agave, banana, and protein powder (whey or pea) with 22 grams of protein.
• Strawberry Banana Protein Smoothie: A blend of strawberry chia jam, cashew milk, strawberry, agave, banana, and protein powder (whey or pea) -with 11 grams of protein.

Nekter has 330 locations open or in development.