Franchising

Nekter opens Texas unit with walk-up window

Nekter Juice Bar's employees are open for business in El Paso. Provided

August 23, 2021

Nekter Juice Bar has opened its first two restaurants in the "Sun City" of El Paso, Texas, at West Towne Marketplace and at Zaragoza Grove on Saturday. Franchisees Maurcio and Linda Camillo, native El Pasoans, own both stores, according to a company press release.

The Zaragoza Grove restaurant is also the first Nekter to have a walk-up window, a feature that the chain is testing in hopes of opening other locations with similar windows in Chicago and Southern California.

"We love Nekter, said Maurcio Camillo, who along with his wife Linda, was introduced to the brand while traveling in other parts of the country. Unfortunately, El Paso was sorely lacking in a truly authentic juice bar experience, where ingredient integrity and real, fresh ingredients were at the root of the menu. So many other brands hide unnecessary processed ingredients, added sugars and fats, with bases like frozen yogurt instead of the delicious freshly made cashew milk that we use at Nekter Juice Bar. When you come to Nekter, you know that you are getting the real thing, something that will help boost immunity, energy and overall wellness."

California-based Nekter has more than 170 locations in the U.S. with nearly 150 locations in development.