Marketing

Nekter Juice Bar gets 'Too Faced'

Provided

April 26, 2023

Los Angeles-based Nekter Juice Bar and Too Faced, a make-up brand that sells Better Than Sex Mascara, Lip Injection Lip Gloss and Born This Way Healthy Glow Skin Tint, have partnered to create the Nekter x Too Faced Smoothie, a pink drink featuring pitaya, strawberries, pineapple, dates, hemp hearts, agave and cashew nut milk.

Available through May, the smoothies also feature antioxidants, essential minerals, vitamins and enzymes.

"With this collaboration, Nekter Juice Bar and Too Faced hope to encourage a fun and energetic start to your day," Alexis Schulze, co-founder and chief visionary officer of Nekter Juice Bar, said in a company press release. "As a brand that empowers women to express themselves, Too Faced is just the ideal partner to collaborate with on a new smoothie that helps our guests face each day with fresh, wholesome and nutrient-rich ingredients."

"We are thrilled to partner with Nekter on this pink and delicious smoothie that is the perfect addition to your daily morning routine," Tara Simon, global brand president of Too Faced, said in the release. "We know customers will love its taste and the way it makes you feel, the same way we hope our cosmetics make them feel: empowered, confident and ready to start their day!"

Nekter has 330 locations open or in development.