Operations

Nekter Juice Bar beats sales goals to a pulp

Provided

June 18, 2021

Despite COVID-19 challenges, California-based Nekter Juice Bar squeezed out plenty of juice and profits this past year. Sales were up by more than 50% versus 2020, while comparable store sales grew by nearly 40% compared to 2020 and were up by nearly 8% over the first quarter of 2019.

"By staying true to our mission and never compromising the overall guest experience, Nekter Juice Bar continues to realize tremendous growth across the board," CEO Steve Schulze said in a company press release. "At just the half-way mark in 2021, we are beating pre-pandemic sales metrics, but what's even more important is that we are strengthening and forging bonds with our guests, who know that at Nekter, we never yield our high-quality standards."

Schulze attributed the growth to increased operational efficiencies, a best-in-class training platform, strong partnerships with third-party delivery providers and to its franchise partners, who rallied and adapted quickly to bolster and boost accessibility and convenience. With nearly 1 million users, Nekter's mobile ordering and rewards app also played a critical role in last year's achievements.

"Our team was able to leverage proprietary artificial intelligence technology to optimize our menu while improving the overall guest experience too," Schulze said. "We have been able to decrease lead times by 62% during the past five years and we expect to improve on that by another 23% this year."

Nekter has 170 locations and an additional 200 in the pipeline.