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NConnections launches tool to help restaurants master social media marketing

September 12, 2019

NConnections, a provider of mobile-marketing solutions, has launched an integrated mobile-marketing platform dubbed CoGoBuzz. The platform is designed to drive direct customer engagement and provide loyalty solutions for independent restaurants, cafes, bars and franchise concepts, according to a company press release.

"We developed CoGoBuzz with the primary objective of fueling mobile guest engagement, while providing business owners with a user-friendly platform and customer focused services that can be customized to their individual concept and tailored to their sales and marketing goals — no matter how big or small their organization,” NConnections CEO and founder Stephen Gould, said in the release. "Our solution helps businesses better understand their guests and creates personal and highly targeted multidimensional marketing communications in fresh, innovative ways."

CoGoBuzz pricing starts at $99 per month and includes a variety of options, including WiFi, a text messaging program and a service that helps drive customer engagement using digital menu boards, interactive digital signage and social media engagement, Gould said.  

"This is amazing, within weeks of installing CoGoBuzz our social media activity started growing," said Steve McGann, owner of Charlie & Jake's Brewery and Grille in Melbourne, Florida. "I knew that social media was important, but it was something my staff did on the side. By installing CoGoBuzz, our regular customers who had been coming in for years, suddenly started following us because CoGoBuzz made it easier. The numbers went through the roof."

Developed to provide unique marketing tools to franchise and independent brands in a multitude of industries, CoGoBuzz turns guests into brand advocates increasing typical venue social activities utilizing social media and mobile marketing, Gould said.

"What was even more amazing, just like the team at CoGoBuzz told me, those numbers led to one positive impact after another, more positive reviews, more customer posts and mentions on Facebook and Instagram, and much more participation in our events," McGann said. "With the flexibility of CoGoBuzz, my staff still does the social media, but the impact of their work is one hundred times what it used to be."